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THE OPERATING SYSTEM FOR THE ENTREPRENEURIAL ATHLETE

TRAIN LIKE
AN ATHLETE.
SCALE LIKE A CEO.

The same principles that get you to the summit scale your business. Data-driven training. Systematic growth. Mental resilience. Relentless progress.

You're Built for More

You've achieved what most entrepreneurs only dream of. But you know there's another level—untapped potential waiting to be unleashed.

Imagine operating at peak performance in every arena: sharper decision-making, boundless energy, deeper relationships, and a business that scales without consuming you.

It's time to eliminate limiting beliefs, break through your glass ceiling, and get more out of life. You need a complete operating system that optimizes you first, then your business follows.

David Woodbury competing in gravel race
$1M-$10M
Annual Revenue Sweet Spot

THE PARALLEL

The principles that create champions in endurance sports are the same that build unstoppable businesses.

Endurance Sports

The discipline of the athlete

  • Data-driven training plans
  • Progressive overload and recovery
  • Mental resilience under pressure
  • Systematic performance tracking
  • Long-term capacity building

Business Scaling

The strategy of the entrepreneur

  • Data-driven business decisions
  • Systematic growth and optimization
  • Leadership under uncertainty
  • KPI tracking and accountability
  • Long-term value creation
Performance optimization for athletes and entrepreneurs

We implement the Growth OS—a proprietary scorecard system that optimizes you, the founder, first. Then your business follows. The same way elite athletes use data to optimize every training session.

The Growth OS Scorecard

Seven pillars that optimize the founder, then the business

Accountability

Weekly check-ins and progress tracking

Goal Setting

Clear 90-day objectives with milestones

Habit Creation

Build systems that compound over time

Professional Development

Skills, knowledge, and leadership growth

Organizational Review

Team structure and operational efficiency

Growth Strategies

Revenue acceleration and market expansion

Talent Connections

Network building and strategic partnerships

"I function like a fractional business partner who's retained to optimize you, the founder."

TWO PATHS TO ELEVATION

Choose the partnership that unlocks your untapped potential.

Coach

$3,000/month

Unlock your untapped potential

Limited to 10 clients
  • 2 coaching sessions/month
  • Growth OS scorecard implementation
  • Fitness training plans & accountability
  • Margin & revenue growth strategies
  • AI & digital transformation consulting
  • Nutrition & healthy fueling guidance
  • On-demand support for major business decisions
  • Quarterly planning & reviews
  • Performance dashboard access
  • Resource library & templates
30-DAY MONEY-BACK GUARANTEE
Quarterly engagements • Auto-renews
PREMIUM

Fractional C-Suite

$7,500/month

Break through your glass ceiling

Limited to 2 clients
  • 4 coaching sessions/month
  • Fractional COO/CRO support
  • Full Growth OS implementation
  • Margin & revenue growth strategies
  • AI & digital transformation consulting
  • Leadership team integration
  • Strategic planning & execution
  • Fitness training plans & accountability
  • Custom nutrition & fueling plans
  • Monthly intensive sessions
  • Performance-based incentives available
30-DAY MONEY-BACK GUARANTEE
Quarterly engagements • Auto-renews

RECLAIM YOUR LIFE

This isn't about work-life balance. It's about work-life integration. Building a life where business success and personal fulfillment reinforce each other.

David with his family

Family First

Three kids, a thriving business, and time for 100-mile gravel races. It's possible when you have the right operating system.

David's home training setup

Train at Home

No gym membership needed. Build your capacity with smart, efficient training that fits your schedule.

Outdoor retreat and recovery

Recovery & Reflection

Strategic recovery isn't weakness—it's how you build sustainable high performance.

David with his daughter

Legacy Building

The principles you model today become the operating system your kids inherit tomorrow.

Woody in action during a gravel race

Meet Woody

Woody has lived his life at the intersection of two demanding worlds: the grueling endurance of competitive cycling and the relentless pace of high-growth entrepreneurship.

3 Exits
Successful company exits as founder/CEO
63% MRR
Growth achieved in previous role
Podium
Contender in masters cycling
20+ Years
Scaling businesses & competing

As a US Coast Guard veteran and podium contender for masters cyclists competing in grueling 100+ mile gravel races across the country, Woody knows what it takes to push through when every fiber of your body is screaming to quit. That mental toughness, that data-driven training approach, that systematic capacity building—it's the same framework he used to scale three companies to successful 7-figure exits.

The entrepreneur who trains for ultra-endurance events isn't escaping from their business—they're building the physical and mental operating system that makes them unstoppable in the boardroom. Woody coaches you to optimize both.

PROVEN RESULTS

Real outcomes from entrepreneurs who implemented the Relentless Growth system.

David cycling with his son

Building the next generation of relentless performers

Competing in ultra-endurance gravel races

100+ mile gravel races across the US

Business leadership and recognition

Proven business scaling and leadership

The view from the top—in business and on the mountain—is earned through disciplined, systematic effort. Our clients achieve both.

"I'm grateful for the kind words, David. On behalf of our entire team, we are grateful for your coaching and leadership. Your bold goal setting, driving to a plan, and creative problem-solving have made an indelible impression on our business. Thank you."

Michael Kunzler
CEO, The C2 Group

"It's been great working with you and building an operational foundation together that can scale and provide clear and genuine value to our clients and teammates along the way! I'm looking forward to continuing to learn, be challenged, and make a positive impact."

Al Zara
CEO, GTU (Always Forward In Digital)

YOUR ASCENT STARTS NOW

You're built for more. Untapped potential. Limitless energy. Peak performance in every arena. Book your complimentary strategy session and unlock what's possible.